H20 To Go, a longstanding water store in Davis, California, was struggling to increase their sales and build their business.
We built up their reputation as a local business by engaging with the community and playing-off the management team’s authentic, water-nerd, personality.
This Peetone scale was put up in bars downtown and around campus to make a splash with new audiences.
Local messaging was a major differentiator for H2O and a motivator for audiences.
We gave this flier to community businesses and commercial real estate agents.
We doubled down on community messaging with social media — uplifting our customers, shouting out fellow businesses, and highlighting local experiences.
Every Thursday we focused a post on delivery awareness.
Dropley became our official Mascot and promoter of community resources.
Sometime we just liked to celebrate water and be a little silly.
We played off the owner’s background in production for this April Fool’s gag.
Art Direction by Matson Merdler.